Evoking Youth & Enthusiasm

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An ambassador for the brand, but good stuff too, Evoke’s new line of cleaners and waxes are selling to the clean set. And yes, Evoke spells their name with the final e backwards, but we don’t know how to do that on a word processor.

Looking for a refreshing blast of youth and enthusiasm in the small airplane world? Then drop in to Gadsden, Alabama and try to keep up with Jonathan McCormick. He’s the big buffing pad at Evoke Aircraft Design and he’s got a thing about contemporary designs on airplanes cleaner than the average surgical suite.

We couldn’t help notice Evoke stickers on too many of the really high-end show planes at AirVenture this year, and after talking to Jonathan in the Evoke booth near homebuilt parking we now know why. Packaging meaningful design talent and all the OCD-fueled passion for making things just a little bit better than perfect, Jonathan has built Evoke into a design and paint finishing school of the first order.

A universally young company—its 22 employees must average no more than 22 years of age—Evoke puts in the hours of preparation to make surfaces as true and closely mated as you could imagine and then painstakingly paints them. The results are impressive—and costly—and popular. Jonathan reports his company keeps aircraft moving through the shop in batches of eight; the order book has over 120 planes in it and Evoke is booked into 2025. Talk about lead times.

At AirVenture Evoke was introducing their proprietary line of cleaners and waxes. To his credit Jonathan didn’t claim anything revolutionary about his new line of mouse milks, but simply said he worked with a chemist to make a line of premium products that would work well to both keep airplanes clean and Evoke’s name in circulation. Seems to be working and you can give it a try for $20 a bottle for your choice of Speed Wax, Glass Cleaner, Bug Remover, or everyone’s favorite, Quick Clean detailer.

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Pumping avgas and waxing flight school airplanes got Tom into general aviation in 1973, but the lure of racing cars and motorcycles sent him down a motor journalism career heavy on engines and racing. Today he still writes for peanuts and flies for fun.

1 COMMENT

  1. I just purchased his cleaners on evokesignatureshine.com, and within a few minutes – poof! This article appears in my inbox. Jonathan and his crew are the best in the business. Evoke designed and painted my plane (Signature Series #9) and I couldn’t be happier. I can see why his order book has 120 planes in it; and, after Airventure this year with 13 of the planes he painted winning awards, his order book will grow considerably. For those waiting on his list, trust me – the wait is TOTALLY worth it!

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