KITPLANES Ad Specifications

Print Advertising

KITPLANES print ad sizesAvailable Sizes in Editorial Pages

Unit Width
inches (picas)
Depth
inches (picas)
2-page spread bleed 16″ (96p) 10-3/4″ (64p9)
2-page spread live area 13-3/4″ (82p6) 10″ (60p)
Bleed page 8-1/8″ (48p9) 10-3/4″ (64p9)
Full page live area 6-7/8″ (41p3) 10″ (60p)
2/3 page vertical 4-5/8″ (27p9) 9 3/4″ (58p6)
1/2 page horizontal 7″ (42p) 4-3/4″ (28p6)
1/2 page island 4-5/8″ (27p9) 7-1/8″ (42p9)
1/3 page vertical 2-1/4″ (13p6) 9 3/4″ (58p6)
1/3 page square 4-5/8″ (27p9) 4-3/4″ (28p6)
1/4 page square 4-5/8″ (27p9) 3-1/2″ (21p)
1/6 page vertical 2-1/4″ (13p6) 4-3/4″ (28p6)
1/6 page horizontal 4-5/8″ (27p9) 2-3/8″ (14p3)

Available Sizes in Builder’s Marketplace

Unit Width inches Depth inches
1-inch 2.25 1
2-inch 2.25 2
3-inch 2.25 3

Print Specifications

Printed: Web Offset
Trim Size: 7-7/8″ x 10-1/2″
Safety Area: 1/4″
Binding: Perfect Bound
Bleed Allowance: 1/8″ on all edges

Ink Specifications: 4/C process
Rotation of Colors: SWOP (Black, Cyan, Magenta, Yellow)
Dot Gain on Press: 17-23%

File Specifications

Required File Formats: PDF/X-1a: PDF version 1.3 (Acrobat 4); output resolution 2400 dpi; composite CMYK; high-quality JPEG or lossless Zip compression; resolution for color and gray scale images is 300 dpi; resolution for monochrome images is 1200 dpi; and fonts are embedded and subsetted 100% as well as other characteristics. Trapping is the responsibility of the file provider. Total density should not exceed 290%.

Unacceptable File Formats: Other file types, such as Postscript, TIFF, TIFF/IT, EPS or native applications such as Quark, InDesign, Illustrator, Photoshop, etc.

Images

Photographic: Should be saved in TIFF or EPS format, not JPEG, and must not contain extra channels. The color space should be CMYK or Grayscale. Do not place CMYK images in black & white ads. The maximum ink coverage (C+Y+M+K), not to exceed 290%. The resolution of images should be 300 dpi. Images should not contain embedded transfer functions or halftone screens. Do not use ICC profiles or other color management.

Linework: Should be saved as a bitmap TIFF. Should have an effective resolution of 1200 to 2400 dpi. Vector (EPS logos, etc): Images must be embedded, not linked. Fonts must be converted to outline (preferred) or embedded within the EPS. Do not place EPS files inside of EPS files.

Colors: No RGB or Pantone. Must be CMYK. Ink coverage not to exceed 290%.

Document Setup

For full page ads, your document page size should match the magazine page size. Trim marks with 1/8″ offset. Bleeds should extend 1/8″ beyond trim. Maximum one ad per document.

Fonts

We can only accept PostScript Type 1 fonts. If TrueType fonts are used, they must be converted to outlines in Illustrator or a similar program, or embedded within a PDF. Type must not have styles (bold, italic, etc) applied in the page layout program. The actual (bold or italic) font must be selected.

Submitting Ad Files

5MB and under: Email to ad.copy@kitplanes.com. We will confirm receipt of your email. Over 5MB: Please send it through hightail.com. It is a very easy process. Simply sign up for a free account. Type in the following email address: ad.copy@kitplanes.com. Put Advertiser Name in the Subject Line. Any other instructions can be placed into the message. You will then need to browse your hard drive and click on the file. When you click on send, it will upload your file to their FTP site. An email will then be sent to you stating that it was uploaded and another email will be sent to KITPLANES Production to download the file. This service will handle files up to 100MB.

Production charges will apply if ad does not meet our specifications. Materials are destroyed 12 months after publication.

Please see the advertising page to peruse our Editorial Planner with deadlines to formulate your advertising schedule now, or contact us at advertising@kitplanes.com.


Website Ads

Website ad spots

Available Sizes

728 x 90 (leaderboard)
320 x 50 (smartphone banner)
300 x 250 (medium rectangle)
300 x 600 (half page)

We accept static and animated ads. All animation, including loops, must stop at 30 seconds. Pop-ups and other intrusive ads are not accepted.

For each ad creative, please supply the files in single (@1x) and double density (@2x). This means, for example, that your 300×250 px ad should be designed and sent as 600×500 px and 300×250. Single density ads look OK on lower resolution screens, but on high resolution screens, (4K, retina, etc.) they will appear fuzzy. Below is an example.

Single density

Double density

 

Acceptable file formats: gif, animated gif, jpg (jpeg), png, and 3rd-party ad tags. Ensure images are web optimized.

Performance tracking is available through Google Ad Manager or your third-party impression URL.


Email ad spots

Email Newsletter Ads

Available Sizes

300 x 250 (medium rectangle)
600 x 300 (email full-width)

Acceptable file formats: gif, jpg (jpeg), png.

Custom Email Blast

We can build your custom email blast using your image(s) in a width of 600px.

Acceptable file formats: gif, jpg (jpeg), png.